As someone who was ridiculed, shamed, and ostracized for feeding in public, even though I am super modest, and no one could see boob, I have to say these woman are doing something really important. I am always confused about this. In our overly sexualized society, one where it is okay to show ALL your cleavage in a sexy shirt, why are people embarrassed by breastfeeding? Perhaps it is because we have lost touch with the fact that breasts are not just for sex. I hope one day every woman can see them as more than men’s play toys. But this requires a cultural mindset shift, which I think is what these woman are working on.